Stephany Johnes

YouTube generated over $60 billion in total revenue in 2025 and is on track to reach $68.5 billion to $72 billion by the end of 2026. This revenue is driven by $40.36 billion in video advertising sales and $19.64 billion from paid subscriptions across its 325 million Premium, Music, and TV subscribers. As Alphabet’s second-largest

India has the most YouTube users in 2026, commanding a massive audience of 467 million active viewers on the platform. I review social media demographics daily to help creators grow their channels. You need to know exactly where your potential audience lives to build a successful digital strategy. When you understand which countries watch the

You cannot completely turn off YouTube Shorts with a single setting, but you can get very close. In 2026, YouTube introduced a zero-minute Shorts feed limit, which removes Shorts from your home feed entirely. Combined with a few other methods, you can build a nearly Shorts-free experience on both mobile and desktop. I’ve tested every